Top News
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Recommendations for U. S. Multicultural Marketing: A data-informed approach
As time progresses, we can see the impact that multicultural groups have on marketing and business operations. Specifically in the U.S., we can see the strides that marketers have made to ensure the U.S. maintains its status as a leader in multicultural marketing. Just as the U.S. has shifted its demographics away from being solely a nation of individuals with white skin and of European descent, this rise in multi-ethnic and multicultural communities has shaped the ways we operate and engage with people. By Derrick Raphael Pacheco - Department of Educational Leadership & Policy Studies, Florida State University
Asian American Audiences Spend Nearly Equal Time on TV and Smartphone [REPORT]
Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
8 in 10 Companies Plan to Layoff Recent College Graduates This Year Due To AI
Intelligent.com has published a recent survey report examining the impact of AI on young workers. The report also shares insight into the current availability of internship and entry-level job opportunities. In total, 804 hiring managers in the United States completed the survey.
30th Anniversary of Multicultural Marketing Resources
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step to begin a new chapter – opening her own company named Multicultural Marketing Resources, Inc. (MMR). Lisa had a crystal-clear idea, mission and business plan that her natural optimism, dedication and focus would propel into a lifelong passion and success story.
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Featured News
- With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
- Recommendations for U. S. Multicultural Marketing: A data-informed approach
- Asian American Audiences Spend Nearly Equal Time on TV and Smartphone [REPORT]
- 30th Anniversary of Multicultural Marketing Resources
- Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
- Estrella Media introduces ‘Authentically Latino inherently American’ content
- Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo
- Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR
- Entravision unveils “Poder Latino” Concert Series
- Agency Compensation Models: It’s About Time
- PetMed Express, Inc. names Sandra Campos as new Chief Executive Officer and President
- Year-End 2023 U.S. Latin Music Revenue [REPORT]
- The Record: U.S. audio listening trends
- What is Multi-Culti+ ?
- Unveiling Insights: Marketing Industry Learnings from the Possible Miami Event
- Text Marketing: Highly Regulated and Needs Permission
Latest News
Largest Year-to-Year Increase in Over 20 Years for Public School Spending Per Pupil
Nationally, public school spending per student rose 8.9% from $14,358 in FY 2021 to $15,633 in FY 2022, according to new data from the 2022 Annual Survey of School System Finances released today by the U.S. Census Bureau. This represents the largest percentage increase in public school spending per pupil in the 50 states and the District of Columbia in over 20 years. Statistics are not adjusted for inflation or cost-of-living differences between geographic areas.
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
2024 Annual Marketing Report – Maximizing ROI in a fragmented world [REPORT]
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
Profit Ability 2 – The new business case for advertising
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.
Navigating the Complexity of Marketing Capability Measurement
A marketer attends a training session, they learn new skills and apply them in their day-to-day role. As a result, their own and their teams’ behaviors change and the company sees improved effectiveness and ultimately achieves its financial aims and goals. Brilliant! Now the only job left to do is to prove the link between the learnings and business results… *Sigh*
CTV Could Be a Game Changer for Struggling DTC Brands
DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.
On 3-2 Vote, FTC Puts An End To Non-Compete Clauses
It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, has been banned. As Khan sees it, this final rule is engineered to “promote competition” and is designed to protect “the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation.” By Adam R Jacobson / Radio TV Business Report
TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.
A look at small businesses in the U.S.
Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military and churches.
Stark Underrepresentation of Latino/a Professionals in Venture Capital
Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual "State of Latino/a VCs" report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that they comprise nearly one-fifth of the total U.S. population.
Republica Havas bolsters Executive Leadership Team with appointment of Anthony Bianco as COO and Marcela Maurer as CBO
Republica Havas announced key promotions within its executive leadership team, reflecting the company’s continued expansion. Since joining forces with Havas in 2018, Republica Havas has had exponential growth across its Creative, Health & Wellness, Media, and Experiences divisions.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
How would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.
The business case for ad budgets – in language the business understands
Head of International Effectiveness, Mike Campbell, reflects on the impact of the work that we do in partnership with both national and transnational advertising industry bodies. By helping to up the marketing effectiveness game of the CMO – and by ensuring the CMO speaks the language of the CFO – Ebiquity’s research-led thought leadership content, based on industry good practice, can raise all ships and drive ROI.
Peaks and valleys: Ad spending trends around the world
Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book.
Mundo Hispano Digital launches Latino CTV MundoNow Connect
Mundo Hispano Digital, the parent company of MundoNow.com announced the launch of its cutting-edge advertising product, MundoNow Connect.
The undeniable value of integration
The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm. Distilling this value takes constant rigor and steadfast commitment, but the payoff is worth it.
Modelo Spiked Aguas Frescas teams up with Francia Raisa and Juixxe to Honor the Street Vendor Community
Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was the #1 new Flavored Malt Beverage multipack and single serve*, Modelo is celebrating the expansion of Modelo Spiked Aguas Frescas to strong Modelo markets across the country by once again honoring the street vendor community that made traditional aguas frescas a beloved cultural staple. Partnering with actress Francia Raisa and Juixxe, a changemaker famous for uplifting the street vendor community, Modelo surprised the owner of Oxnard, CA-based Las Aguas 805, Salvador Gutierrez, with a new, custom-built street cart and a $5,000 cash gift to help him fuel the fiesta in his community with delicious aguas frescas for years to come.
The Missing Review”: A New Campaign by Republica Havas, in Collaboration with Amigos For Kids
“The Missing Review” is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home.
NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios
NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
